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20min chapter
411: Lessons on Bootstrapping Three SaaS Startups to $1M+ ARR - with Adam Robinson
The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
Building Brands in a Digital Age
This chapter explores the crucial role of personal branding and innovative marketing strategies in today's competitive business landscape. The speakers share their journey of overcoming initial challenges on LinkedIn, emphasizing authentic engagement and the transformative power of social media for B2B marketing. They also discuss the importance of audience building before product launches, alongside the emotional impacts of business decisions like layoffs.
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