Does your art need a gimmick to succeed? [13]
Art Juice: A podcast for artists, creatives and art lovers
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The Importance of Thinking One Idea
I can't imagine that Damien Hirst thought to himself, what would be the most commercially viable and exciting thing I could do? Because that's going to be a real hit. You don't really feel like it would be. But anyway, so whether or not he did, I don't think that you can, as a rule, shake up any world by trying to shake it up. So even if you took it into business, if you decided I'm going to invent the new Google, I'mGoing to come up with the new Facebook, something so innovative that it just changes everything. It actually turned out to be a totally different thing. Usually it's the second or third iteration
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