Smarter Screens, Smarter Ads: Inside the Future of TV (with Tony Marlow)
Adtech Unfiltered
00:00
Transforming CTV Advertising
This chapter explores the evolution of connected television advertising, highlighting viewer preferences and the historical context of ad-supported content. It emphasizes the advantages of targeted advertising through innovative strategies like direct-to-glass approaches on LG's network, aiming to enhance both audience experience and advertising efficiency.
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Transcript
