The Future of Data-Driven Marketing -- David Finkelstein // BDEX
MarTech Podcast ™ // Marketing + Technology = Business Growth
00:00
Using Data to Improve the Consumer Experience
The goal here with using data is obviously to improve the consumer experience. And there's a real opportunity to do that right now where it didn't exist previously. If it's done well, then i think that there are other industries that will eventually catch up, like t v industry. I think t v industryis way behind still, but they'll be forced to catch up.
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