5min chapter

Behavioral Grooves Podcast cover image

You Can Change Someone’s Mind But Are You Sure You Want To? | David McRaney

Behavioral Grooves Podcast

CHAPTER

The Elaboration Probability Model

In the book we go from how that's formed, how that changes, and then how that scales up to social change. This whole world was, in the early days of psychology, before nero science really was a thing,. Just just a huge mess. All these things depend on each other. A change in one change in the other two. Achange in two changes the one, and so on. That's a attitude. And uhbese you can apply those attitudes to politics or concepts, abstractions. And then values. Where do you think, uh, where do you think we should be putting our our our effort or resources? What should be high on that list? Low

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