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13min chapter
The NFL
Acquired
Transforming the NFL: A New Era Begins
This chapter examines the pivotal moment the NFL faced in selecting a new commissioner amid internal turmoil, ultimately leading to the appointment of a transformative compromise candidate. With innovative strategies in public relations and media rights, the new commissioner revitalized the league, enhancing its visibility and profitability. Through key partnerships and strategic decisions, he laid the groundwork for the NFL's emergence as a major cultural phenomenon in America.
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