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Navigating the 2024 Holiday Retail Landscape
This chapter explores the implications of a shorter holiday shopping season in 2024 and how retailers are adapting to these challenges. It highlights the strategic innovations being employed by major retailers, such as Walmart and Target, to enhance supply chain efficiency while addressing consumer behavior trends. The conversation also touches on nostalgic holiday memories and the complexities of demand prediction within supply chain planning, underscoring the evolving dynamics of retail.