Gain Grow Retain cover image

Focus on Your Customer

Gain Grow Retain

How to Write a Customer Conference Closing Survey

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"I think you're going to love this, but you can also critique me. We just ran a customer conference for, we had about 250 customers or so on site at this conference and they charged me with writing the closing survey," he says. "The scoring mechanism I used was basically a four point scale instead of a five point because I didn't want a bunch of averages."

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