Ep. 229: The Abundance Mindset, feat. Emily Kwok
BJJ Mental Models
00:00
The Evils of Martial Arts Consultants
A typical student in jujitsu is likely to be your student for about 18 months before they peter off. So if you know that every student that walks through your door is going to be with you on average for about18 months, how do you extract the most money from someone in the first 18 months of their martial arts career? It's down to a science really. I think when you look at karate or taekwondo, they've been gentrified much longer than jujitsu. And so you see in some jujitsu schools and other martial arts schools that the price of jujitsu escalates very rapidly in the first 24 months because they're hoping to capture
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