Behavioral Science For Brands: Leveraging behavioral science in brand marketing. cover image

Valentine’s Day and why much market research is misleading

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

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Exploring the Limitations of Claim Data and the Importance of Alternative Behavioral Science Techniques in Marketing

Exploring the necessity of skepticism towards claim data, advocating for alternative methods like field experiments and monadic tests to unveil genuine motivations and emphasizing the importance of leveraging psychological principles in marketing strategies.

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