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Hunter Lowder On What Got You Here Won't Get You There

The Digital Agency Growth Podcast

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Is There a Long Game in Customer Journeys?

Most people have a problem with this follow up. It's like they spend so much energy getting the lead, talking to the lead, selling, marketing and posting on stories. And then someone might inquire or say that, Oh, I'm kind of interested in this. They might send them a proposal, they might get on a call with them, they might write them back. There's no additional follow up three months later, six months later, 18 months later. If you can follow up for 18 months, you will probably close 80% of the inquiries that you have.

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