The platform doesn't have to be a show with four million people. The platform can be the dinner party that you have at your house where you inite all your crypto currency buddies over and talk about different coins. And eventually, i had pitched russell brand to come on the art of charm a hundred times, and i never got any response. Then he came out with a book, and his people reached out and said, hey, i i know we met you through so and so i was wondering if you 're still interested in having him on the show.