2min chapter

Marketing Against The Grain cover image

Use This Marketing Framework To Build A Cult Brand

Marketing Against The Grain

CHAPTER

What's Your Vision?

I think what vision really is an articulation of multiple acts of progress you're going to make to help a customer. I'm saying that they were like a product-centric company and built something that was very differentiated in the market. Nothing really existed like that and solved the real pain point. It's hard to have a vision that's just like, hey, we're going to do this first thing.

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