The Perfect Video Formula for Short Form Content That Converts With Mo Ismail
The Mind Of George Show
00:00
The Power of Word of Mouth
The biggest compliment that I've ever received once the video content took off for my business was on a sales call where I did not know this person from Adam. He's like, should I wear a suit? Should I wear? What do you wear day to day? And as soon as you ask them that question, again, it's who they are, it's their truth. They don't have to think too hard. Nope. They're trying to appease versus just be. You want that level of congruency across all touch points of your business. So when this part is nailed, the production doesn't matter. The lighting doesn't Matter. None of it matters and I say
Transcript
Play full episode
