4min chapter

My First Million cover image

#35 - King of Kickstarter

My First Million

CHAPTER

The Impact of a Kickstarter Campaign

The first Kickstarter did $364,000, which was good for second place of all time. And in the meantime, we had developed international distribution because when you go on Kickstarter, random-ass people will be like, Hey, I live in Croatia and I would like to be your distributor here. Is direct to consumer a bigger part of your business? By volume, the whole sale is larger, by volume of sales, that is. If you were to include Amazon, the website's and Kickstarter and eBay for our secondary market, just a little bit larger in terms of revenue.

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