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Blue Ocean Strategy by Chan Kim and Renée Mauborgne | Episode 3 |
The Audiobooks Podcast
The Six Paths to Blue Oceans
EFS sent its managers into the field for four weeks to explore the six paths to creating blue oceans. In this process, each was to interview and observe ten people involved in corporate foreign exchange. They also reached outside the industry's traditional boundaries to companies that did not yet use corporate foreign exchange services but might in the future. The field research overturned many of the conclusions managers had reached in the first step of the strategy creation process.
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