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How to be a B2B Product Manager by Zalando Product Leader

The Product Podcast

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B2B Product Manager - The Key Skills Required to Excel in B2C Setting

In B2B setting, improving workflow efficiency is far more important than just better user experience. Almost always building new features takes priority over improving existing user experience. One of your key stakeholders as a product manager is to really be very much aligned with the sales team. So if the sales team is going to make more money, we need to think about how we can help them achieve that goal.

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