The Perception of a Nonprofit in the Craft Beer Industry

Craft beer in particular has always been super community engaged and, and focused on benefiting and participating and connecting. There's some perception somewhere in the like liquor enforcement governmental zone that the requirement to have a special event permit special event liquor license which we never had to have because we always had it in a hotel so we were in somebody else's liquor license or in a restaurant. So all of a sudden it changed to be a nonprofit. And for example, I couldn't ask the brewers to donate two cases of beer anymore without being a nonprofit. It kind of forced us if we wanted to keep the model that we had to change and become a nonprofit.

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