The Pros and Cons of Spreading Authority

Logan: As a company gets bigger, you can and should spread authority amongst your leaders. Josh: We need to enable those buyers to make better decisions quicker in a comfortable environment. Logan: What do you think is the most irritating thing for B2B buyers right now? LZ: I love talking to you about this. You know that many customer facing teams are forcing their potential buyers to buy the way that they want to sell them.