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Uniqueness, differentiation and building the next media brand

People vs Algorithms

00:00

Optimizing Around Scale or Distribution Isn't as Effective Today

In order to game the algorithmic systems, you end up having to do whatever one else is doing. Average garbage forever is the single commandment of 21st century culture. The average will entrench itself much faster because more content generation is happening from any random user who is probably less interesting or innovative than an algorithmically popular creator.

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