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Two of the UK's up-and-coming managers talk about modern management, and using direct to fan strategies, NFTs, and TikTok

Music Ally Focus

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How Do You See the Benefits of Direct to Fan Relationships?

Director Fan aims to get fans involved from day one and really have them buy into it. "We've been trying to look at our fans as co-creators for two specific projects" As they get involved in these creative tasks, we reward them with different tokens that will give them access to buy stuff. 'Having your close fans on your team without taking advantage of them is a great experience'

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