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2min chapter
Interview with Phil Barden: author of Decoded
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Intro
The chapter introduces a guest who reflects on his journey into behavioral science, prompted by his challenges at T-Mobile Europe. The conversation explores how behavioral insights can inform effective marketing strategies and brand positioning across diverse markets.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode