3min chapter

Guy Kawasaki's Remarkable People cover image

Duncan Wardle: Disney's Creative Genius

Guy Kawasaki's Remarkable People

CHAPTER

Emotional Journeys in Parenting and Consumer Engagement

This chapter shares a personal story about family moments, highlighting the emotional connections between parents and their children. It discusses how businesses like Disneyland have adapted to focus on consumer emotions, illustrating the significance of understanding family journeys for effective marketing strategies.

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