How to Change the Culture of a Company

How many conversations do you have with people before you really start to peel some of that back? Totally, totally depends on the individual. There's a company I'm working with right now that I've actually known the CEO for about three years. So it's taken time to work with an individual that quite frankly was a little bit more closed off and they have to have a need. They have to realize, boy, I need some help. It's not like I'm an expert in their business, but if they can come to the table with, I don't know it all, I need help and I'm leaving stuff on the table. That's absolutely the first step to some kind