The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom cover image

Gainsight PX founder Mickey Alon on using your product as a vehicle for growth

The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom

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Is Customer Experience a Critical Thing in B2B?

A lot of the customer experience happens within a product. Is that something that businesses should be paying more attention to than perhaps they are? Absolutely. I think marketing, for example, needs to get visibility to an understanding of that customer journey. And then how do you look at expansion across an absolutely different lens? Very few are also measuring pipeline on cross-sl and upsell.

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