#37 How attribution works in Google Analytics 3 and 4
The Measure Pod
00:00
Is Your Marketing Channel Performance Taking a Dive?
You can't even measure accurate traffic by channel in g a, right? Because it's manipulating that kind of fundamental number. You're artificially upwaiting all your marketing channel performance,. and your down waiting direct. If you take that off, oves it resets back to the norm. But the thing is, for the last three, five, ten years, the norm for you has been this other way round. Nothing's actually changed. It's just the way the wind measuringit has changed. So there's no perfect way of doing this. There's always gaps, flaws, new ances in the data, and it's never going to be perfect.
Transcript
Play full episode
