Introduction

What is it about the top tech product companies such as Amazon, Apple, Google, Netflix and Tesla that enables their record of consistent innovation?  

Most people think it’s because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products. 

Today’s guest has long worked to reveal the best practices of the most consistently innovative companies in the world. A natural companion to his bestselling-book INSPIRED, today’s book tackles head-on the reason why most companies fail to truly leverage the potential of their people to innovate: product leadership. 

It is a great pleasure to welcome the author of EMPOWERED: Ordinary People, Extraordinary Products, Marty Cagan