This chapter explores the travel preferences and habits of Chinese travelers when visiting Switzerland, highlighting their curiosity and adventurous nature. It discusses their meticulous trip planning, affinity for hot water, and the importance of Chinese-friendly information and digital payment methods. It also mentions Switzerland's efforts to accommodate Chinese travelers during festival seasons and the significance of social media in attracting Chinese visitors.
Heyang sits down with Daniela Chiani, Director for Greater China at Switzerland Tourism, for a chat on the popularity of Swiss tourism among Chinese travelers. They talk about smart itineraries, approaches, and fun things to do! From cultural festivals to Swiss cheese fondue, join us on a journey with Swiss tourism tailored for Chinese visitors!