Trends and Insights in the Japanese Podcast Landscape

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• YouTube is the #1 podcast platform in Japan, according to a new report from Otonal and the Asahi Shimbun Company. A new high of 17.2% of Japanese adults aged 15-69 listen at least once a month; that figure rising to 34% for 15-19 year-olds.
  • Audio in Japan has always seen lower consumption than in other countries. The 17.2% monthly listeners number compares with 55% in the US.
  • Last week was the 100th anniversary of the birth of radio in Japan. Podnews’s Editor, James Cridland, will be on Tokyo radio station J-WAVE on Friday morning to talk about podcasting and radio’s future.
• Megyn Kelly is to launch her own podcast network. The MK Media network has already signed a number of journalists.
• Podcast hosting company RSS.com has added automatic Apple Podcasts submission. The feature from Apple, which was launched in Feb, was driven in part by comments in the Podnews Report Card, and makes it easier for new users to get into Apple Podcasts without registering as a user. (The new Report Card is published next week, in a keynote at Evolutions).
  • The company is also showing off its reviews and metrics in a new page.

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Image: James Cridland