Trends and Insights in the Japanese Podcast Landscape

Sponsored by CoHost. Want more listener insights without switching hosting providers? Explore CoHost's Prefix with in-depth podcast analytics and tracking links starting at just $15/month. Sign up today for a free trial.

• YouTube is the #1 podcast platform in Japan, according to a new report from Otonal and the Asahi Shimbun Company. A new high of 17.2% of Japanese adults aged 15-69 listen at least once a month; that figure rising to 34% for 15-19 year-olds.
  • Audio in Japan has always seen lower consumption than in other countries. The 17.2% monthly listeners number compares with 55% in the US.
  • Last week was the 100th anniversary of the birth of radio in Japan. Podnews’s Editor, James Cridland, will be on Tokyo radio station J-WAVE on Friday morning to talk about podcasting and radio’s future.
• Megyn Kelly is to launch her own podcast network. The MK Media network has already signed a number of journalists.
• Podcast hosting company RSS.com has added automatic Apple Podcasts submission. The feature from Apple, which was launched in Feb, was driven in part by comments in the Podnews Report Card, and makes it easier for new users to get into Apple Podcasts without registering as a user. (The new Report Card is published next week, in a keynote at Evolutions).
  • The company is also showing off its reviews and metrics in a new page.

> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.

Classifieds - your job or ad here

• Podcast Producer, Editor & Sound Designer — Great editing & sound design isn't a luxury. It's a necessity. Work with a freelancer who just gets it.
• Tomorrow is your last chance for Evolutions Sale! — The can't miss podcast industry event of the spring is NEXT WEEK in Chicago, and our last discount sale is going on now...but ends TOMORROW! Book your passes to help shape the future of the industry!
• Listen to "Leaving The Island" from Audiation — This new 3-part series explores the first federally-funded resettlement of an entire community due to climate change. A model for the future, or a cautionary tale? Listen and decide for yourself.

Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, The $100 MBA, The Podglomerate, Cloud10, Sounds Profitable, SALT, Audiohook, Simplecast, Resound, Podscribe, RedCircle, Cohost, audioBoom, Steve Lack: Audio, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Knucklehead Media Group, Acast, Podpage websites, We Edit Podcasts, Evergreen Podcasts, Disctopia

Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Truefans, Huberman Lab, Ask Ralph Christian Finance, Tink Media, Gumball, Red Seat Ventures, Ausha, Voxtopica, ARN's iHeartPodcast Network Aust, Frequency, The Podcast Haven, POW PR, Compliance Podcast Network, Podium , Jonekiri, Castbox, The Roost, Gilded Audio, SoundStack, Storyboard, Podcastpage, Message Heard, Health Podcast Network, Sonic Influencer Marketing, Oxford Road, Double Elvis Productions, Wondery, Transistor, Heartcast Media50, Ossa Collective, Zvook, Rhapsody Voices, Rephonic, Diversion Podcasts, Headliner, Blubrry, Podcast Taxi, Lemonada Media, Jam Street Media, Castos, Optimal Living Daily, matchmaker.fm, Hear.Here.Singapore, StreamGuys, Content10x, Podcast Partnership, Ad Results Media, She Podcasts, Cleanfeed, Lower Street, School of Podcasting, Podigy, Adopter Media, Revolver Podcasts, Podcast Movement, Sonix, Signal Hill Insights, Edison Research

Our supporters pay for Podnews, so everyone can read it. Join them today.

Image: James Cridland