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#60: From Building an Audience to Launching a SaaS Company - Adam Schoenfeld (CEO at KeyPlay.io) & Camille Trent (Director of Content & Community at Peersignal.org)

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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Do You Have a SaaS Company?

Lee started out as a copywriter like that I was going to do big brand advertising stuff. Then ended up in Houston where they're not really known for their big brand big agency stuff. Started studying SaaS companies primarily product led growth because he thought that was kind of like the hot item at the moment and so started a newsletters built this little data set of about 300 companies to start we were kind of slicing it and dicing it. And then after following him start seeing his posts and kind of what he was working on at pure signal was like just really fascinated by that type of content. So you're at Dually doing marketing. That's right yeah. Okay all right Adam let

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