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Mathew Passy - THE Podcast Consultant

The Business Brew

CHAPTER

How to Market Your Podcast to Your Target Audience

I don't really know if YouTube is going to be the growth engine. I guess, again, growth and discovery are just so different. If they were smart, similar with, you know, Spotify is doing that now too. You can advertise on the Spotify network, advertise your podcast. Like, well, they're already on Spotify. All they have to do is click a button and they could be a follower.

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