Pear Healthcare Playbook cover image

Lessons from Sonia Millsom, CEO of Oxeon, innovating at the forefront of value-based care and digital health

Pear Healthcare Playbook

CHAPTER

Is It Easier to Go to Market?

I think the employer market can be easier. Payers are just very complex and the decision making process there is pretty deep. And so you've got to have a really strong clinical value and be integrated with something that they're already offering. I think that's where you have, frankly, the best opportunity there.

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