4min chapter

Hidden Brain cover image

Creatures Of Habit

Hidden Brain

CHAPTER

How Much Willpower Is Central to Changing Behavior?

Three quarters of Americans think it's a problem with self-control and willpower that we just don't have enough. The research would then suggest that willpower might not be the most effective way to go about achieving that. Decision-making, our intentions, our thoughts, our commitment are very important when we start to change. That's what determines whether we do behaviors once in a while or over time.

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