115- How To Make B2B Marketing NOT Boring, With Mark Jung
The Marketing Millennials
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SaaS Brands - Is the CEO Responsible for Go to Market?
The CEO should be responsible for go to market strategy. And then everybody should fall in line with the same goals, he says. It's probably the one thing that I see separating, again, winning SaaS brands from those that may not be as successful right now in this down market. "Having leaders own that and set direction is one of the most critical pieces"
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