Why Microsoft's Bundles Are So Powerful. As Slack Found Out. (212)
The Tech Strategy Podcast
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The Power of Microsoft's Bundles in the Tech Industry
This chapter analyzes the impact of Microsoft's bundling strategy on competitors, emphasizing how it has helped them dominate new markets. It discusses the tactics used, like 'money wars,' and the ethical implications of bundling digital goods. The conversation also touches on the long-term strategic approach of bundling products like Microsoft Teams and Office, questioning the necessity of government intervention in preventing dominance by big companies.
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