We should do what we can to give people the time and information to do some slow thinking. There is long term stuff that will think about when they have a chance, but they can easily be sidetracked by by little things. Antasti, richard sadely, our wonderful hour together is thank you so much for your time. It was lovely to re read the parts of it that are taken from the original book,. Also to hear your new thinking as well.
Since the original publication of Nudge more than a decade ago, the word that served as the title of the ground-breaking book has entered the vocabulary of businesspeople, policy makers, economists, engaged citizens and consumers everywhere. It has given rise to more than 400 nudge units in governments around the world and has influenced countless groups of behavioural scientists in every part of the economy. In October 2021 Richard Thaler, one of the co-authors of the book and winner of the 2017 Nobel Prize for economics, came to Intelligence Squared to talk with journalist and author Kamal Ahmed about Nudge: The Final Edition, a cover-to-cover refresh of the original publication.
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