Icelandic Tourism's enhanced reality "without silly headsets”
On Strategy Showcase
00:00
SS in K in New York and Mr. B in Iceland?
Iceland is almost back to pre-pantemic numbers in terms of visitors, Stevie Archer says. "The biggest learning that we've had along the journey is just learning to trust each other," he adds. The tourism at the moment and all these sort of actual metrics are trending upwards, according to Mr. B.
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