EP5 (GUEST) – Twitter’s former Global Head of Partnerships, Greg Lieber, breaks down the evolving ad tech partner ecosystem and talks about areas of opportunity
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The Future of Marketing Is a Combination of Strategy and Strategy
I don't think you will have an entirely automated creative landscape where everything is completely AI-generated I think everything will be need to be outcome driven maybe new James who mentioned this in a previous podcast we're just everything the future marketing it's just all at this point going to be outcomedriven. The companies who may not be able to advance the next round are the ones who are devoting too much into the into the manual side of this and so I guess you know given like that you work for Gary Vaynerchuk someone who's been so instrumental kind of in the agency world.
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