What does it take to build a successful company to $600K as an indie hacker? Jon Yongfook Cockle says successful founders need to have resiliance.
Jon Yongfook would know. In addition to attempting the well-known Indie Hackers challenge 12 Startups in 12 Months, he also went through 20-30 failed projects before striking the right product-market fit with Bannerbear, an image generation software.
In this episode of Ahrefs Podcast, Jon Yongfook lays out:
(0:00) Introduction
(01:33) The state of the Indie Hackers community
(03:19) Doing the 12 startups in 12 months challenge
(09:24) Coming up with the idea for Bannerbear
(14:06) Bannerbear design
(17:02) Marketing week/coding week
(19:44) Building in public
(30:48) The current Bannerbear marketing strategy
(34:18) Building free tools
(41:04) Creating vs and alternatives pages
(45:24) Modern growth hacking
(48:53) Building and using ChatGPT wrappers
(55:03) Using AI in marketing
(56:37) Posting spicy takes on Twitter
Where to find Jon Yongfook:
X: https://x.com/yongfook
Website: https://www.yongfook.com/
Where to find Tim:
LinkedIn: https://www.linkedin.com/in/timsoulo/
X: https://x.com/timsoulo
Website: https://www.timsoulo.com/
Referenced:
Bannerbear: https://www.bannerbear.com/
Indie Hackers: https://www.indiehackers.com/
Pieter Levels: https://x.com/levelsio
Danny Postma: https://x.com/dannypostmaa
Ahrefs Backlink Checker: https://ahrefs.com/backlink-checker
