3min chapter

Marketing Agency Show cover image

How to Develop a Frictionless Client Service Experience

Marketing Agency Show

CHAPTER

Navigating Customer Experience Complexity

This chapter explores the multifaceted nature of customer experience (CX), focusing on its relationship with user experience (UX) and brand experience (BX). Through personal insights and industry examples, the discussion emphasizes the importance of a cohesive strategy to enhance customer satisfaction across both B2B and B2C contexts.

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