Organic and Paid Ads - It's Not Just the Hook

i think hooks are like every ad that i've ever watched had a great hook yeah you probably just skipped it if it didn't have a good hook exactly right. Now the interesting thing is like this is the stuff we're talking about with our organic social team now because so much of you know instagram is now feed based and algrav algorithmic base. I can never say that we're in the right time at the right the first time but where you know you're showing stuff to not your followers so it's kind of an ad and you have to think about capturing people's attention a lot more.