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[BEST OF] How to Create a Go-to-Market Strategy (5 Steps)
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
Targeting the Mind Set
When we talk about customer segments, my personal view is that we should not only talk about demographics. I actually call it targeting the mind set. Some products are very clearly targeting a specific kind of either person or business. But sometimes you're targeting a set, and that scares a lot of people because it does mean that you have to actually understand the psychology of those people.
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