Are You Trying to Get to Nirvana?

In digital transformation, sadly, is not all about just doing little things. Sometimes you discover real points of pain for the customer that are solvable with just a better sign writ in the store or write a clearer message on the receipt. And there's also those opportunities to add little elements that are surprisingly, really small at times, that add delight to the customer,. That we can just interject and really make the experience so much better for them. You know, when you find these kind of, if you think about the old quadrant approach to laying out, prioritizing things and things that are actually easy and high impact.