"Econ 102" with Noah Smith and Erik Torenberg cover image

AI, Software, and White-Collar Jobs

"Econ 102" with Noah Smith and Erik Torenberg

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The Unexpected Master of Sales: A Water Cooler Legend

This chapter contrasts high-touch and low-touch sales strategies in B2B and B2C markets, highlighting their unique characteristics. An entertaining anecdote about a charismatic water cooler salesman in Japan challenges traditional stereotypes of sales success.

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