Kuru: The Story of a Down Year

I'm curious to hear you expand on when you say you're closer to decisions that were made that could actually drive results. So in 2019 was a down year. Revenue was down like 30%. It was just a bloodbath of a year. I saw that there was very clearly a very profitable business here. It just wasn't at the scale that they were spending money out. And so to get us back to that profitability, we literally called it the baseline project. Like I'm cutting the unprofitable marketing spend and we went from losing money with the flick of a wrist. You had 20,000 Google and Facebook and Bing ads running.

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