Introduction

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Ekaterina Howard, a conversion copywriter and strategist. You'll learn about common SaaS copywriting crimes, how to be consistent with your messaging, how to research for the voice of the customer, how to utilize long-form content, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

• ekaterinahoward.com — Ekaterina’s consulting website
• Finding the Right Message — a book by Jennifer Havice
• The Mom Test — a book by Rob Fitzpatrick
• Hannah Shamji’s YouTube channel — customer survey teardowns
• Coda — a great example of homepage copy
• How ClickGUARD got a 16% lift in conversions and identified its best-fit offer
• 12 Tips on Voice of the Customer for SaaS from Ferdinand Goetzen
• Follow Ekaterina on YouTube, Twitter, and LinkedIn

Sponsor

This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

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