The Marketing Book Podcast cover image

479 The Brand Benefits Playbook by Allen Weiss

The Marketing Book Podcast

CHAPTER

Introduction

This chapter includes ads for Dunkin's lattes and Sonic's Double Cheeseburger, followed by an introduction to Alan Weiss, the author of the brand benefits playbook. The host shares insights on the Marketing Book Podcast's success and ways for listeners to stay engaged with new episodes.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner