377: Get your product’s go-to-market strategy right
Global Product Management Talk
00:00
Strategic Planning for a Go to Market
There is no concept of a strategic planning process for a go to market like this. There's very little investment in this whole planning process. Most founders tend to be x p ms or engineers, and they always value the product and engineering side of things over the marketing side of things. So what you end of doing is just copying everything in the product speck and then tweaking the copy to make it your launch. And most companies don't have this borking process which is why so many fail.
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