We co-opt structures in the brain to create an extensive network that allows us to read. We pick up our native language just by hearing other people speak, and we even pick up most of the rules of grammar without being told. The eye has a very, very small field of of fine visual acuity - only enough to focus on between four and 15 letters at a time.
Rob Ashton is a writer who focuses on the science of how the things we read and write influence what we think and do. Rob founded the global learning company Emphasis, and over the last six years, he’s focused on researching the science of reading and writing, ranging from cognitive and social neuroscience to behavioral and neuroeconomics. In this conversation, we discuss how science can make us more effective readers and writers.
Show notes
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