Mars Inc. (the chocolate story)
Acquired
00:00
From Cafeterias to Candy Empires
This chapter chronicles the entrepreneurial journey of a young man during his time at Berkeley, where he ingeniously navigates cafeteria savings and earns above-average wages. It delves into his transformative summer experience in cigarette sales, reconnecting with his wealthy father, and furthers his ambitions in the candy industry after transferring to Yale. The narrative highlights his strategic moves to elevate the family business, build networks, and ultimately confront family dynamics that lead him to forge his own path.
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